NEW & IMPROVED FORMULA: more moisturizing formula with pure argan oil, natural oils, and no drying alcohol or silicones STRENGTHEN OVER-HEATED/STYLED HAIR: add elasticity to relaxed, natural, and color treated hair PROTECT & ENHANCE: protect damaged hair and reveal natural shine HYDRATE 3 WAYS: daily use on damaged areas, rinse-out conditioner, or absorbing leave-in treatment CRUELTY-FREE: absolutely no testing on animals