Specialty Whitening Toothpaste for Sensitive Teeth Sensitive Teeth Toothpaste, Provides 24/7 Sensitivity Protection (with twice-daily brushing) Maximum Strength FDA-allowed Antisensitivity Active Ingredient. Glycerin used to help hydrate the mouth Whitening Toothpaste with Superior Stain Removal Formula Builds Increasing Protection Against Future Sensitivity (with continued twice-daily brushing) Freshens breath with fresh mint gel Helps to Restore Teeth's Natural Whiteness (with regular brushing vs. non-whitening toothpaste)